Brand guidelines

Everything needed to use the Bankr brand correctly: the Symbol, the Wordmark, the Logo, the colors and the type. Every asset is downloadable from this page.

September 2026

Symbol

The Symbol is always used exactly as supplied. Never redraw it, recolor it or rebuild it from parts.

Versions

Seven versions in three families, from most color to least. The background decides which one to use: pick the family the placement can carry, then the version made for that background.

Full Color

The complete Symbol. Two versions: on dark surfaces it carries a cream outline so it separates from the background.

Full Color, on lightThe primary version. On white, light neutral and brand orange backgrounds.

Full Color, on darkOn black, dark neutral, photographic and saturated backgrounds.

Two-tone

Black and white. One version. It works on any background that is not light, and it is the safest choice when you do not control the background.

Two-toneOn photography, textures, gradients and saturated backgrounds.

Mono

One color only. Each version is drawn for its side of the contrast: dark colors as lines on light backgrounds, light colors as solid shapes on dark backgrounds.

Mono BlackOn light and brand orange backgrounds.

Mono WhiteOn black, dark neutral, brand orange and saturated backgrounds.

Mono Orange, on lightOn light backgrounds.

Mono Orange, on darkOn black and dark neutral backgrounds.

The one rule

The Symbol only reads as a TV when it keeps its volume: the screen is solid and the shadow under it is darker than the TV.

Break that and you get an X-ray: a TV you can see through, with a face floating on the background. It happens whenever a light color is used as lines on a darker background. If you can see the background through the screen, you are looking at the mistake.

X-rayWhite lines on gray. You can see through the screen.

FixedMono White. Solid screen, dark shadow.

X-rayOrange lines on black.

FixedMono Orange, on dark.

Backgrounds

Every approved combination. If a background is not here, use Two-tone.

Light backgrounds

White, light neutrals.

Full Color, on light

Mono Black

Mono Orange, on light

Dark backgrounds

Black, dark neutrals.

Full Color, on dark

Mono White

Mono Orange, on dark

Brand orange

Full Color, on light

Mono Black

Mono White

Brand purple

Full Color, on dark

Two-tone

Mono White

Flat non-brand colors

A partner's blue. Never Mono Black on a saturated color: not enough contrast.

Full Color, on dark

Two-tone

Mono White

Photography, textures, gradients

Only these two. Mono versions lose contrast against an image.

Full Color, on dark

Two-tone

Incorrect use

Each mistake paired with the version that fixes it on the same background.

Recolored in the background color. Not enough contrast.

Full Color, on dark

Recolored in a shade of the background color. Not enough contrast.

Mono White

White lines on brand orange. X-ray.

Mono White

Orange lines on black. X-ray.

Mono Orange, on dark

Mono Black on a saturated color. Not enough contrast.

Two-tone

Mono Black on texture. The image shows through the TV.

Two-tone

Never remove or lighten the shadow under the TV.
Never use a Mono version over photography, textures or gradients.

Wordmark

The Bankr name, drawn as a vector. Always uppercase. Always the supplied file: never set it in type, even in the same typeface.

Wordmark BlackOn light and brand orange backgrounds.

Wordmark WhiteOn black, dark neutral and saturated backgrounds.

Wordmark OrangeOn light and black backgrounds. One version: a solid shape has no light or dark side.

Logo

The Symbol and the Wordmark together, side by side, in a fixed relationship. This is the only arrangement: there is no stacked or vertical Logo. Each Logo version is a Symbol version plus the Wordmark in the color that version calls for. Everything that applies to the Symbol applies here: same families, same backgrounds, same one rule.

Full Color

Full Color, on lightBlack Wordmark. On white, light neutral and brand orange backgrounds.

Full Color, on darkWhite Wordmark. On black, dark neutral, photographic and saturated backgrounds.

Two-tone

The Symbol is the same; the Wordmark follows the background.

Two-tone, on lightBlack Wordmark. On light backgrounds and light photography.

Two-tone, on darkWhite Wordmark. On dark photography, textures, gradients and saturated backgrounds.

Mono

The Wordmark takes the color of the Symbol.

Mono BlackOn light and brand orange backgrounds.

Mono WhiteOn black, dark neutral, brand orange and saturated backgrounds.

Mono Orange, on lightOn light backgrounds.

Mono Orange, on darkOn black and dark neutral backgrounds.

Backgrounds

Same table as the Symbol. Every approved combination; if a background is not here, use Two-tone.

Light · Full Color, on light

Light · Mono Black

Light · Mono Orange, on light

Dark · Full Color, on dark

Dark · Mono White

Dark · Mono Orange, on dark

Brand orange · Full Color, on light

Brand orange · Mono Black

Brand orange · Mono White

Brand purple · Full Color, on dark

Brand purple · Two-tone, on dark

Brand purple · Mono White

Flat color · Full Color, on dark

Flat color · Two-tone, on dark

Flat color · Mono White

Photography · Full Color, on dark

Photography · Two-tone, on dark

Incorrect use

On top of everything listed for the Symbol.

Symbol and Wordmark in different colors.

Mono Black

Two-tone, on light over a saturated color. The Wordmark loses contrast.

Two-tone, on dark

Symbol and Wordmark moved apart.

Fixed spacing

Wordmark scaled on its own.

Fixed proportion

Wordmark typed instead of the vector.

Supplied Wordmark

Stacked arrangement. There is no vertical Logo.

Horizontal Logo

Assets

Asset	Family	Version	Figma variant	File
Symbol	Full Color	on light	Symbol / Full Color / Light	`bankr-symbol-fullcolor-light`
Symbol	Full Color	on dark	Symbol / Full Color / Dark	`bankr-symbol-fullcolor-dark`
Symbol	Two-tone	—	Symbol / Two-tone	`bankr-symbol-two-tone`
Symbol	Mono	Black	Symbol / Mono / Black	`bankr-symbol-mono-black`
Symbol	Mono	White	Symbol / Mono / White	`bankr-symbol-mono-white`
Symbol	Mono	Orange, on light	Symbol / Mono / Orange / Light	`bankr-symbol-mono-orange-light`
Symbol	Mono	Orange, on dark	Symbol / Mono / Orange / Dark	`bankr-symbol-mono-orange-dark`
Wordmark	Mono	Black	Wordmark / Black	`bankr-wordmark-black`
Wordmark	Mono	White	Wordmark / White	`bankr-wordmark-white`
Wordmark	Mono	Orange	Wordmark / Orange	`bankr-wordmark-orange`
Logo	Full Color	on light	Logo / Full Color / Light	`bankr-logo-fullcolor-light`
Logo	Full Color	on dark	Logo / Full Color / Dark	`bankr-logo-fullcolor-dark`
Logo	Two-tone	on light	Logo / Two-tone / Light	`bankr-logo-two-tone-light`
Logo	Two-tone	on dark	Logo / Two-tone / Dark	`bankr-logo-two-tone-dark`
Logo	Mono	Black	Logo / Mono / Black	`bankr-logo-mono-black`
Logo	Mono	White	Logo / Mono / White	`bankr-logo-mono-white`
Logo	Mono	Orange, on light	Logo / Mono / Orange / Light	`bankr-logo-mono-orange-light`
Logo	Mono	Orange, on dark	Logo / Mono / Orange / Dark	`bankr-logo-mono-orange-dark`

Color

Copy the hex from each swatch.

Black#09090B
RGB 9 / 9 / 11
CMYK 85 / 75 / 61 / 91
Pantone Black 6 CCopied

Orange#FF5F39
RGB 255 / 95 / 57
CMYK 0 / 74 / 74 / 0
Pantone 171 CCopied

Cream#E9E5D0
RGB 233 / 229 / 208
CMYK 11 / 8 / 22 / 0
Pantone 7527 CCopied

Purple#7C3AED
RGB 124 / 58 / 237
CMYK 77 / 77 / 0 / 0
Pantone 266 CCopied

Gradients

Four gradients, always between a brand color and black or white. Never orange to purple, never a third color.

Typography

Two typefaces. Inter for everything people read; Geist Mono for everything that is data: numbers, addresses, code, labels.

Inter

abc

AI Agents That
Fund Themselves

Headlines, body copy, interface.

Geist Mono

abc

AI Agents That
Fund Themselves

Numbers, wallet addresses, code, technical labels, captions. Never for headlines.